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Bob is all about enjoying the outdoors experience with his wife as well as his off roading friends---which is why he bought a Toyota 4runner in the first place!  Bob brings a wealth of knowledge to UlitmateYota.com with his business/MBA background as well as his web content, UI/site navigation, and web product marketing experience with various internet companies.

Bob's claims to fame in the Toyota world are the ubiquitous "Cupholder Mod" as well as the "Satoshi" grille mod, which can be found at 4Runners.org, a popular destination well-known for its detailed, picture-filled tutorials on how to repair and modify 3rd gen 4Runners.  4Runners.org boasts over 45 writeups and those writeups can also be found UltimateYota.com's 3rd Gen 4Runner Tech section and the Wiki.

Bob currently works as an business analyst for one of Southern California's largest utilities as well as owning his own export business.  It is an also well known fact that Bob can also be bought and paid off with Sizzler's Cheese Toast ;)