Here is an interesting article:
http://carswithcords.blogspot.com/20...in-piston.html
"To all the auto-companies out there. THIS is your Kodak moment. Kodak moment, in this case, does not mean a moment to capture on film; rather, it means the time in history when an upstart technology changed the game; e.g., digital photography emerged and Kodak chose to ignore it until it was too late.
It was easy to dismiss digital cameras when they first came out. The images were not great and SLR lenses were not supported. The images were really only good for sharing via email or webpages (this was before the era of social media as we know it today). Canon & Nikon, however, saw the potential and now they dominate the photo market, while Kodak (once the titan of the industry) filed for bankruptcy in 2012.
Similarly, today it is easy to dismiss EVs. Critics speak of range anxiety and high cost and say EVs don't have the range or refueling speed of conventional cars, but they are not looking at their potential. They are not anticipating that battery technology will continue to improve, driven by the demand for ever lighter, longer lived tablets and smartphones.
And the critics within the auto industry are certainly are not looking at the driver satisfaction and loyalty ratings. Plug-in vehicles far surpass their gas-powered counterparts in these areas. Based on this alone, a car company, any car company, that wants to make cars that their owners love, should be making plug-in vehicles.
Once a driver tries electric, 97% of them don't ever want to go back to gas. Even the best stagecoach company no longer exists. If you work at an auto company that is not making at least some plug-in cars today, they are not likely to be in business 10 years from now. The new Kodak moment is about being relevant to the future rather than dwelling on the past."