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Thread: Chrysler delivering its own Stimulus Packages

  1. #1

    Chrysler delivering its own Stimulus Packages

    Chrysler is making a bold move to entice new perspective owners to buy one of their vehicles by guaranteeing gas prices at $2.99 for three years! Once you purchase one of their qualified vehicle(s), you'll receive a "gas card" that can be used anywhere. The credit card will be billed at $2.99 a gallon for either regular gas, E85 or diesel fuel. The remaining difference will be paid by Chrysler!

    This is a very big and bold move on their part. Definitely interesting considering it's for THREE years! Man if Toyota did this I'd be pretty happy But then again they're kickin butt so much that they don't. boooooo

    Now will this stimulate you to buy a Chrysler?

    PRESS RELEASE

    Chrysler LLC Delivers Economic Stimulus; Protects Consumers from Rising Gas Prices for Three Years


    "Let's Refuel America" available throughout the U.S. exclusively at Chrysler, Jeep® and Dodge dealerships through June 2, 2008 Three-year price protection from volatile gas prices available on compact, mid-size and full-size models, minivans, crossovers and pickup truck models

    Seventy-six percent of customers cite rising gas prices as "top concern" Auburn Hills, Mich. - In response to direct customer feedback citing the prospect of rising gas prices as a top concern, Chrysler LLC today announces its own economic stimulus package: an exclusive gas price protection policy that eliminates the risk of further spikes in fuel prices. With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can enroll in the "Let's Refuel America" program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for three years. The offer is available at 3,521 U.S. Chrysler, Jeep and Dodge dealerships through June 2, 2008, and is available on vehicles ranging from popular new compacts, crossovers and minivans to full-size diesel-powered pickup trucks.

    "Today we are proud to introduce an unprecedented program to help put customers' minds at ease and do something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership," said Jim Press, Vice-Chairman and President, Chrysler LLC. "The Let's Refuel America Price Guarantee puts money in your pocket today, and allows our customers to better manage their fuel expenses. And you can't get it anywhere else besides a Chrysler, Jeep or Dodge dealership."

    The Let's Refuel America program offers consumers a combination of the fuel price protection program and additional bonus cash up to $3,000 on available vehicles, including Chrysler PT Cruiser, Dodge Charger, Jeep Grand Cherokee, Dodge Dakota and Dodge Ram.

    Consumer Economic Solutions

    Chrysler has a number of solutions to help our customers during these tough economic times. "Chrysler is committed to providing the best value, and the least worries, for our customers," said Press. Chrysler's lineup includes five models for under $20,000 that get 28 miles-per-gallon or better on the highway. To protect consumers from unexpected repair costs in the future, Chrysler models come with the industry's best powertrain warranty, covering the original owner for the life of the vehicle. And Chrysler has made a number of its most popular options standard on its New Day Package vehicles.

    Fuel Economy Solutions

    Chrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, the six of these models combined have higher sales than in the first four months of 2007. The recently-launched 2009 Dodge Journey comes with an available 173-hp four cylinder engine, helping it achieve best in class fuel economy.

    The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 miles/city and 23 miles/highway for 4x2 models and 17 miles/city and 22 miles/highway for 4x4 models. Outside of North America where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains.

    This fall, Chrysler will launch in the United States, two new hybrid SUVs, the Dodge Durango Hybrid and Chrysler Aspen Hybrid, boasting a fuel economy improvement of more than 25 percent overall, and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market. Chrysler is currently in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for our next-generation models.

    Chrysler supports the federal government's new dramatically increased CAFE fuel economy standards, which will increase fuel efficiency by an average of 40 percent by 2020. Recently, Chrysler joined the US Climate Action Partnership, working to find solutions to global greenhouse gas emissions.

    Customer Advisory Board

    In February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results: 76 percent of the community is "very concerned" or "extremely concerned" about fuel prices. 83 percent of the community responded that fuel prices will affect their summer vacation plans. (Note: the poll shows that 19 percent responded "extremely", 22 percent responded "very much", 30 percent responded "somewhat", and 12 percent responded slightly, 17 percent responded that it won't affect their plans.)

    Program Description

    The Let's Refuel America gas card program works when a customer purchases a new and unused Chrysler, Jeep or Dodge vehicle and selects the program in lieu of other available incentives. The customer is provided with the registration process documentation and registers providing their required personal information via the dedicated web site or toll-free 800 number. Once registered, the customer receives their gas card and separately, their Personal Identification Number (PIN) within 4 to 6 weeks of application. The customer then swipes their Let's Refuel America Gas Card at an eligible gas station, selecting up to 87 octane regular, E85 fuel or diesel fuel, and enters their PIN to begin the fueling process. After the fuel transaction occurs, the customer's personal credit card (identified in the registration process) is charged $2.99 per gallon.

    Let's Refuel America Eligibility

    The following vehicles are eligible for the Let's Refuel America program:
    Small/Compact Car
    Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible
    Mid-size Car
    Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible
    Large Car
    Dodge Charger, Chrysler 300, Dodge Magnum
    Crossover
    Dodge Journey
    Minivan
    Dodge Grand Caravan, Chrysler Town and Country
    Compact SUV
    Jeep Patriot, Jeep Compass
    Mid-size SUV
    Dodge Nitro, Jeep Liberty
    Large SUV
    Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen
    Pickup Truck
    Dodge Dakota, Dodge Ram, Dodge Ram HD
    The following vehicles are not eligible for the Let's Refuel America program:
    All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab,
    Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.
    Select Program Offer
    $2.99 guaranteed fuel card for up to 3 years

    Offer valid with up to 87 octane regular unleaded fuel, E85 fuel or diesel fuel only, depending upon purchased vehicle*
    Yearly allotment of gallons provided
    Annual gallon allotment ends each year on 7/31 (first year ends 7/31/09)
    Enroll
    Easily register via a dedicated web site or by calling designated 1-800
    number
    Personalized Let's Refuel America Gas Card arrives within 4-6 weeks of
    receipt of application
    Use & Save
    Use the Let's Refuel America Gas Card like any credit card – just swipe
    and type in your PIN to use

    Check account transactions online

    * If mid-grade or premium unleaded fuel is purchased, the customer will be billed for the $2.99 plus $.15 per gallon for mid-grade (88-89 octane) or plus $.30 for premium (90-94 octane). All other grades of fuel higher than 94 octane are not covered under this program and the full pump price will be billed through to the customer plus a $2 service fee per transaction with no gallon usage penalty. If customer purchases unleaded gas (including E85) on a diesel card, or diesel fuel on an unleaded gas card, the customer will be billed the full pump price plus $2 service fee per transaction with no gallon usage penalty
    Lance
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  2. #2

    Re: Chrysler delivering its own Stimulus Packages

    If Chrysler Corporation can stay in business long enough to keep this program running for three years, this appears to be a very good deal!


  3. #3

    Re: Chrysler delivering its own Stimulus Packages

    3 dollar a gas or not, you would still be buying a Chrysler, esp at a time when they are very VERY close to going belly up like my gold fish when i was 5. gold fish vacation my ass...

    several reasons NOT to buy a pentistar product:
    shotty build quality and reliability (this has always been a problem)
    horrid interiors (have you seen the new challenger? 40k car with a 5 dollar pic-n-save interior)
    dismal styling (besides the challenger, they dont make a car i could ever think was pretty or beautiful or handsome)

    honestly, i dont see how Chrysler plans to stay in business, even without shelling out about 1.50 for each gallon of fuel their vehicles use. they were in a pretty poor position, and i dont see this helping. id like to see the marginal cost/benefit analysis of this plan, and find the guy who did it. this might be the final blow to an automaker that has been dieing since the early 80's
    2005 Lexus LX470 - Stock for now...

    1998 Toyota 4Runner SR5 V6 4x4 + a bunch of goodies. Lifted, Locked, Illuminated and Armored. Winner,"Best Offroad Truck" - 2010 Pismo Jamboree. It's been upside down and still drives me to work.

  4. #4

    Re: Chrysler delivering its own Stimulus Packages

    That's pretty sweet! Too bad you have to buy a Chrysler to get it...
    Brian
    1998 Toyota 4Runner SR5 4x4
    Supercharged, URD'd, Lifted, etc. etc.
    Quote Originally Posted by GoodTimes
    I for one will say that I am the superb ultimate cream of the crop web wheeler and will not take anything less than that as my moniker.

  5. #5

    Re: Chrysler delivering its own Stimulus Packages

    I should have added another question at the same time when I made this thread.

    Will others follow suit? i.e. GM, Ford etc

    I know Toyota and Honda won't because they don't have to but some other mfg's may think about this advertising idea to boost their sales. regardless of who the mfg is it's definitely an interesting marketing idea.
    Lance
    TLCA Member

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  6. #6

    Re: Chrysler delivering its own Stimulus Packages

    GM wont, they are #2/#1 and doing just fine.

    ford, doubtful, i think they have good sense and know the only way to truly get people to buy your product is make a good product, at a fair price, with some gizmos (sync) and you will sell millions of cars that way. increase quality, customer service, and have some designs that please, or at the very least, controversial (any buzz is good buzz)

    i honestly think this "free gas" thing is a desperate attempt to bolster sales, but at the same time is going to cost them buckets of cash that they simply dont have. this money has to come from somewhere, so cars are going to be more expensive, service costs higher, etc. they are already built down to a price, and now that price just got lower...

    i honestly cant think of a Chrysler car i would like to own since the early 70's.
    2005 Lexus LX470 - Stock for now...

    1998 Toyota 4Runner SR5 V6 4x4 + a bunch of goodies. Lifted, Locked, Illuminated and Armored. Winner,"Best Offroad Truck" - 2010 Pismo Jamboree. It's been upside down and still drives me to work.

  7. #7

    Re: Chrysler delivering its own Stimulus Packages

    Only Chrysler product I would ever buy would be a Dodge Ram with a CTD and a 6spd or one of those Sprinters, if I ever needed one. Otherwise, their interiors have gone down hill...nothing but plastic, plastic, and more plastic. Charger and Challenger look cool though.
    -Daniel2000 4Runner Sport | V6 | 5spd | 4x4 | Leather | 265/75-16 BFG AT/KO | OBA | BudBuilt front skid

    1990 4Runner SR5 | V6 | Auto | 2wd | 3.90 rear | Cobra CB | 265/65r17 Bridgestone Duelers H/Ts | '08 Tacoma 5 spoke rims | Has an 11:1 crawl ratio! SOLD

  8. #8

    Re: Chrysler delivering its own Stimulus Packages

    $2.99 for diesel is a steal. It's over $4 here already.

    I liken this program to the once unheard of 0% financing. It's marketing 101 and will help get those folks that are on the fence between Chrysler and another American brand.

    Keep in mind that a vast segment of the population still only looks at GM, Ford and Chrysler for their choices. This incentive may be enough to sway some unsure buyers.

    My question is this: Once they give you this gas card, what's to stop you from using it on all of your cars? Is there a gallon limit per year?

    I'd bet this would also be a nice incentive for fleet sales as well.
    2010 Sequoia Limited Black - Bils UCA & Shocks, Borla Cat back, Morimoto Headlights
    2019 4Runner TRD Off Road Premium Dark Blue w/TRD Gunmetal Wheels - Kings/OME, 285/70R17 Nitto Ridge Grapplers, SSO BMC, TRD Skid, Victory 4x4 Blitz Sliders and Front Bumper, BD Fogs & Light Bar, Morimoto Headlights, Prinsu Rack
    2023 Tacoma Trail White w/Bronze wheels - CBI T3 Side Steps

  9. #9

    Re: Chrysler delivering its own Stimulus Packages

    Quote Originally Posted by Cebby
    I'd bet this would also be a nice incentive for fleet sales as well.
    Yeah, that is a good point. It's similar to Southwest airlines. They are one of the few airlines that have been able to make a consistent profit, partly due to fuel hedging. They purchased large amounts of fuel in advance at a cheaper rate, and now have much lower fuel costs than other airlines.
    -Daniel2000 4Runner Sport | V6 | 5spd | 4x4 | Leather | 265/75-16 BFG AT/KO | OBA | BudBuilt front skid

    1990 4Runner SR5 | V6 | Auto | 2wd | 3.90 rear | Cobra CB | 265/65r17 Bridgestone Duelers H/Ts | '08 Tacoma 5 spoke rims | Has an 11:1 crawl ratio! SOLD

  10. #10

    Re: Chrysler delivering its own Stimulus Packages

    Quote Originally Posted by Cebby
    $2.99 for diesel is a steal. It's over $4 here already.

    I liken this program to the once unheard of 0% financing. It's marketing 101 and will help get those folks that are on the fence between Chrysler and another American brand.

    Keep in mind that a vast segment of the population still only looks at GM, Ford and Chrysler for their choices. This incentive may be enough to sway some unsure buyers.

    My question is this: Once they give you this gas card, what's to stop you from using it on all of your cars? Is there a gallon limit per year?

    I'd bet this would also be a nice incentive for fleet sales as well.
    Mike you bring up some great points! Actually I'm curious as to if they limit the gallon consumption per year. Would make for some rather shady actions.
    Lance
    TLCA Member

    2003 4Runner SR5 4x4 Chaos Edition
    2000 Toyota Landcruiser
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